Lead with what people came for
Wi-Fi, hours, house rules, menu, or wait time. Practical information earns the attention that everything else depends on.
Then be a local
Curated recommendations beat generic listings. Three great picks for coffee, dinner, and a night out outperform a directory of twenty.
Offers, clearly labelled
Sponsored recommendations must be disclosed. Being upfront builds the trust that makes a scan happen at all.
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